Market demand
Young consumers like personalized choices
Delivery demand continues to grow
Solo dining consumption is increasing
Fast serving speed
Franchise
Spicy • Fresh • Young
How much does it cost to open a malatang store in Thailand?
With 3 years of deep cultivation in Thailand and 30 stores as proof, Mr.Bao is a highly standardized restaurant brand designed for investors, with strong repeat purchase potential and high gross margin.
From THB 800K
Investment amount
45 days
Estimated opening
30 stores
Current stores
6-8 months
Payback period
150,000+
Members
Market Opportunity
Why is malatang a new opportunity in Thailand F&B?
Operating model advantage
High level of standardization
Lower staffing needs
Lower inventory pressure
Dine-in + delivery dual channels
Product competitiveness
Exclusive soup base
Proprietary recipes
Owned supply chain
Flavor better suited to the local market
Profitability
High gross margin
High repeat purchase rate
Stable average ticket size
Flexible product combinations
Case Studies
Real store performance
30+
门店覆盖泰国
持续扩张中
10,000+
Google
真实评价
4.7 / 5
Google
评分
50,000+
70㎡ 门店
日营业额
Store cases
Iconsiam 店
100㎡ | 日营业额 60,000+ 泰铢
Lotus 店
Sukhumvit Lotus store at peak time
食材自选区
Rich ingredient bar, freely selected
门店用餐区
Dining area with steady traffic
Why choose Mr.Bao?
成熟盈利模型
经过市场验证
稳定可复制
快速回本
投资回报周期短
现金流健康
总部支持
选址评估、培训支持
运营指导、营销支持
品牌影响力
10,000+ Google 真实评价 口碑保障
持续扩张
泰国市场快速增长
与品牌共同成长
Case Studies
Real store performance
Validated by 30+ stores
10,000+ Google Reviews accumulated
A mature profit model tested by the market
City / district
Store size
Daily revenue
1IconSiam
100 sqm
THB 60,000+
2Sukhumvit Lotus
70 sqm
THB 50,000+
3Chulalongkorn University
150 sqm
THB 50,000+
4Victory Monument
50 sqm
THB 40,000+
IconSiam store queue during peak hours
Sukhumvit Lotus store at peak time
Rich ingredient bar, freely selected
Dining area with steady traffic
Investment & ROI
How much does it take to open a Mr.Bao store?
Depending on store size and trade area, the investment is around THB 800K - 1.5M+.
30+ stores validated
Mature profit model
0 franchise fee
Limited-time offer
Transparent budget
No hidden costs
MINI Store
40 - 60 sqm
Investment about
800,000+
THB
For community districts
Lower entry investment
HOT
STANDARD Store
60 - 100 sqm
Investment about
1,200,000+
THB
For mainstream districts
Stable ROI
FLAGSHIP Store
100 sqm+
Investment about
1,500,000+
THB
For core districts
Stronger brand image
Franchise fee
0
THB
Estimated gross margin
65%
High margin, strong profit room
Estimated payback period
5-8 months
Fastest payback from 5 months
Full HQ support
Site evaluation, training, supply chain and operation coaching
Note: The figures above are for reference only. Actual operating results may vary depending on region, site selection and market conditions.
Franchise Support
7 full-service supports to make store opening worry-free
Site selection support
Local team business district analysis and foot traffic estimation
Store design
Standardized SI solution, delivered in 45 days
Staff training
14-day systematic operation + service training
Opening coaching
Opening campaign plan + 7-day on-site supervision
Marketing activities
Unified headquarters brand promotion and holiday campaign plans
Store supervision
Regional supervisor visits the store monthly for regular coaching
Supply chain delivery
Direct supply from central kitchen, arriving at store within 24 hours
Process
7 simple steps to become your own boss
HQ supports the full journey to help you open with ease
01
Inquiry
Learn project details and receive franchise materials
02
Project communication
HQ consultant confirms intent and investment plan
03
Site evaluation
HQ assists with site selection and district evaluation
04
Signing
Confirm cooperation details and sign the franchise contract
05
Fit-out
Provide fit-out plan and construction guidance
06
Training
Systematic training for operations and management
07
Move toward opening
Opening preparation with full HQ guidance
Contact
Contact us
For stores, products or franchise cooperation, contact the Mr.Bao team by phone, LINE, email or form.
Call now 061-415-0967Bangkok, Thailand